WhichCraft’s management team covers the 3 major needs of a technology company; technology, business, and design.
As the design founder, Douglas Radecki uses his strong design thinking skills to led the company’s strategy and product development.
Amber Terrasas is the Head of Product Marketing, leveraging her skills as a project manager and business process analyst to oversee the product marketing.
Angelo Orona is the Head of Business Development, who uses his close relationships to the craft beer industry to develop and build WhichCraft relationships with the local breweries, distributors, and retail channels.
Design Founder and President
Master of Design, The Institute of Design Illinois Institute of Technology, 10 years of experience doing user experience design and research, with a focus on technology for the past 6 years. Douglas founded the company after graduate school, using his research on foodies to help launch the foundational research for what would become WhichCraft
Head of Business Development
Bachelor of Business Administration, University of New Mexico, 18 years of sales experience, 8 years of sales in the craft beer industry, Cicerone Certified Level 2, BJCP National Level Beer Judge, University of New Mexico’s Anderson School of Business Adjunct Professor teaching “The Business of Craft Beer”
Head of Product Marketing
Certified Project Management Professional (PMP), Master of Arts in Organizational Learning Information Sciences, University of New Mexico, 6 years of project experience, business process analyst, technology applications specialist, training development and delivery, 5 years of direct technology industry experience and communications/marketing